[Solved]Behavioral Targeting Uses Information Collected Individual S Web Browsing Behavior Pages V Q37024034

Behavioral targeting uses information collected on anindividual’s Web-browsing behavior, such as the pages they havevisited or the searches they have made, to select whichadvertisements to display to that individual. Targeting allows afirm to serve ads to specific categories of users, so firms cansend ads to groups it is most interested in reaching, and thosethat are most likely to respond to an effort. However, consumersand publishers are increasingly at odds over online ad targetingand behavioral targeting in particular. The majority of U.S.Internet users appear uncomfortable with online tracking andtargeting at a time when publishers and search engines are moreaggressively embracing it. Many users object to the monitoring oftheir click activity.

List some ways in which you or someone you know has been targetedin an Internet ad campaign. Was it successful? How do you feelabout targeting? (Must be 250 word or morethanks.)

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