[Solved] Describe a firm you think has been highly innovative. Which of the four types of innovation-radical, incremental, disruptive

Suppose Procter & Gamble (P&G) learns that the relatively new start-up company Method (www.methodhome.com) is gaining market share with a new laundry detergent in West Coast markets. In response, P&G lowers the price of its Tide detergent from $18 to $9 for a 150-ounce bottle only in markets where Method’s product is for sale. The goal of this “loss leader” price drop is to encourage Method;

Describe a firm you think has been highly innovative. Which of the four types of innovation-radical, incremental, disruptive, or architectural—did it use?

Did the firm use different types over time?

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