[solved]-Lih Bus Kelilah Hotel Independent Four Star Property Like Competitors Advertises Web Knows Q39724887

LIH BUS The Kelilah Hotel, an independent four-star property, like most of its competitors, advertises on the web. It knows from asking its guests that most customers compare prices on travel sites like Orbitz. Travelocity, and Hotels.com to find the best rates for a hotel at their desired destination. While customers do check out online ratings of prospective hotels, they largely select the cheapest Listing in the desired hotel category. The Kelilah Hotel has taken a page out of the airlines’ pricing strategy in the face of their customers’ changing behavior with the new technology and now lists the lowest price they can. What they do when the customer checks in is to add fees to make up the difference in their revenue stream from lowering prices. Thus, they now charge a wireless fee, a parking fee, a health club fee, a fee for a view room, and a few other fees they have added to increase revenue on the low-priced rooms. When asked why they use all these fees, they respond that it is a competitive necessity. Websites advertising room rates do not specify when additional fees are charged, so customers are making their purchase decisions without knowing these additional fees are present. It is unclear what fees, if any, The Kelilah Hotel’s competitors are charging. What are the ethics of charging all these additional fees? Show transcribed image text LIH BUS The Kelilah Hotel, an independent four-star property, like most of its competitors, advertises on the web. It knows from asking its guests that most customers compare prices on travel sites like Orbitz. Travelocity, and Hotels.com to find the best rates for a hotel at their desired destination. While customers do check out online ratings of prospective hotels, they largely select the cheapest Listing in the desired hotel category. The Kelilah Hotel has taken a page out of the airlines’ pricing strategy in the face of their customers’ changing behavior with the new technology and now lists the lowest price they can. What they do when the customer checks in is to add fees to make up the difference in their revenue stream from lowering prices. Thus, they now charge a wireless fee, a parking fee, a health club fee, a fee for a view room, and a few other fees they have added to increase revenue on the low-priced rooms. When asked why they use all these fees, they respond that it is a competitive necessity. Websites advertising room rates do not specify when additional fees are charged, so customers are making their purchase decisions without knowing these additional fees are present. It is unclear what fees, if any, The Kelilah Hotel’s competitors are charging. What are the ethics of charging all these additional fees?

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Answer to LIH BUS The Kelilah Hotel, an independent four-star property, like most of its competitors, advertises on the web. It kn… . . .