[Solved] Social Marketing and Social Media in Public Health
Social marketing, unlike commercial marketing, is intended to impact social change. It does not benefit the company or the program; rather, it is intended to benefit the community and the public at large. For example, you can listen to radio spots used to advertise HIV testing at the Centers for Disease Control and Prevention (CDC). Also, the CDC has teamed with the National Cancer Institute to provide tools and guidelines for ad campaigns to promote health in their extensive social marketinginformation page. These are just two examples, but there are many more.
The terms social media and social marketing are frequently confused. You may see health programs mentioned on posters, billboards, or brochures. Recently, health programs have also been marketed using the latest technologies, such as the CDC’s social media page. As a public health professional, would you know which type(s) of marketing would be appropriate for various public health programs?
For this week’s Discussion, review the Learning Resources to differentiate between social marketing and social media. Consider how you might use both of these in your public health program (SPP).
Homework
An explanation of the similarities and differences between social marketing and social media and provide one example demonstrating your understanding of each. Then, explain one potential strength and one potential limitation of using social media tools to disseminate information about public health programs. Finally, explain how you might use social marketing in your public health program (SPP).
Expert Answer
Answer to an explanation of the similarities and differences between social marketing and social media and provide one example demonstrating your understanding of each……
[Solved]- Week 4 Assignment Quantitative Analysis and Confidence Intervals
In your previous Assignment you did about VISUAL DISPLAY OF DATA, you displayed data based on a categorical variable and continuous variable from a specific dataset. then you used the same variables as in previous one to perform a descriptive analysis of the data. For this Assignment, you will calculate a confidence interval in SPSS for one of the variables from your Week 2 and Week 3 Assignments.
To prepare for this Assignment:
- Review the Learning Resources related to probability, sampling distributions, and confidence intervals. CHAPTER 6
- For additional support, review the Skill Builder: Confidence Intervals and the Skill Builder: Sampling Distributions.
- Using the SPSS software, open the Afro barometer dataset or the High School Longitudinal Study dataset (whichever you chose) from Week 2.
- Choose an appropriate variable from Weeks 2 and 3 and calculate a confidence interval in SPSS.
- Once you perform your confidence interval, review Chapter 5 and 11 of the Wagner text to understand how to copy and paste your output into your Word document.
For this Assignment:
Write a 2- to 3-paragraph analysis of your results and include a copy and paste of the appropriate visual display of the data into your document. If you are using the Afro barometer Dataset, report the mean of Q1 (Age). If you are using the HS Long Survey Dataset, report the mean of X1SES.
Based on the results of your data in this confidence interval Assignment, provide a brief explanation of what the implications for social change might be.
Expert Answer
Answer to Week 4 Assignment Quantitative Analysis and Confidence Intervals. In your previous Assignment you did about VISUAL DISPLAY OF DATA….
[Solved] Week 4 Assignment-Sampling Distributions & Confidence Intervals
In this week, you will explore probability as it relates to an observed occurrence. You also will explore the concept of the sampling distribution as well as confidence intervals of specific data. Finally, you explore the results of data to determine implications for social change.
As its name implies, confidence intervals provide a range of values, along with a level of confidence, to serve as an estimate of some unknown population value. Since it is rare to have access to the entire population, you must frequently rely on the confidence interval of the sample to make some inference about the population of interest. Before making accurate inferences to the population, we need to fully understand how the three key components of the interval—variability in the data, sample size, and confidence level—impact the width of the interval.
For this Discussion, you will explore the relationship between these components and understand the trade-off between reducing risk in our confidence of estimates and increasing precision.
To prepare for this Discussion:
- Review Chapters 6 and 7 of the Frankfort-Nachmias & Leon-Guerrero text and in Chapter 7, p. 188, consider Hispanic migration and earnings and focus on how different levels of confidence and sample size work together.
- Review Magnusson’s web blog found in the Learning Resources to further your visualization and understanding of confidence intervals.
- Use the Course Guide and Assignment Help found in this week’s Learning Resources to search for a quantitative article related to confidence intervals.
- Using the SPSS software, General Social Survey dataset and choose a quantitative variable that interests you.
Using SPSS:
- Take a random sample of 100.
- Calculate the 95% confidence interval for the variable.
- Calculate a 90% confidence interval.
- Take another random sample of 400.
- Calculate the 95% confidence interval for the variable.
- Calculate a 90% confidence interval.
Post your results, the mean of Age to verify the dataset you used, and an explanation of how different levels of confidence and sample size affect the width of the confidence interval. Next, consider the statement, “Confidence intervals are underutilized” and explain what the implications might be of using or not using confidence intervals. Provide examples based on the results of your data. Also, use your research to support your findings.
Expert Answer
Answer to Week 4 Assignment-Sampling Distributions & Confidence Intervals…..
[Solved] Select one of the three programming tools: a logic model, a budget, or a timeline, and consider the potential uses and challenges of using this tool
Successful builders rely on tools they know have worked well in the past. It isn’t enough to know simply what tools that are available; becoming successful depends upon learning which tool is right for a given job. You might know you need a saw to cut materials, but an accomplished builder will know immediately whether you’ll need a circular saw or a reciprocal saw. Both are electric, and both cut through materials, but they serve different functions. Determining which tool to use depends on many factors, such as the type of material used and the desired end result.
As in building, certain tools have been shown to be necessary in the construction of a successful public health program; these tools include logic models, budgets, and timelines. Logic models, which can take many forms, are graphic representations of what a program intends to accomplish (outputs) with the resources available (inputs). Budgets and timelines also may be represented graphically. Public health professionals need to understand the uses and challenges of tools used in public health program implementation.
For this week’s Discussion, review the media titled Programming Tools. Also, explore the sample logic models, budgets, and timelines in the Learning Resources. Select one of the three programming tools: a logic model, a budget, or a timeline, and consider the potential uses and challenges of using this tool in your SPP.
Homework
- A brief description of the programming tool you selected and explain why you selected it.
- Explain how it may be useful in your SPP.
- Then, explain two potential challenges you may encounter using this programming tool in your SPP.
- Finally, explain two strategies for addressing the challenges related to the use of your selected programming tool.
Be specific and support your response using the Learning Resources and the current literature.
Expert Answer
Answer to Select one of the three programming tools: a logic model, a budget, or a timeline, and consider the potential uses and challenges of using this tool…..
[Solved] Introduction to Quantitative Analysis: Descriptive Analysis Assignment
In this Assignment, you will differentiate between the proper use of summary statistics for categorical and continuous level data. In this exercise, you will explore what output is provided for each of these variables and provide some meaning from these statistics for your reader. The ability to place the statistics into a context that your reader understands and can make sense of is a highly desirable skill.
For this Introduction to Quantitative Analysis: Descriptive Analysis Assignment, you will examine the same two variables you used from your Week 2 Assignment and perform the appropriate descriptive analysis of the data given.
To prepare for this Assignment:
- Review this week’s Learning Resources and the Central Tendency and Variability media program.
- For additional support, review the Skill Builder: Measures of Central Tendency for Continuous Variables, Skill Builder: Standard Deviation as a Measure of Variability for Continuous Variables and the Skill Builder: Measures of Central Tendency and Variability for Categorical Variables, which you can find by navigating back to your Blackboard Course Home Page. From there, locate the Skill Builder link in the left navigation pane.
- Using the SPSS software, open the Afrobarometer dataset or the High School Longitudinal Study dataset from your Assignment in Week 2.
- Choose the same two variables you chose from your Week 2 Assignment and perform the appropriate descriptive analysis of the data.
- Once you perform your descriptive analysis, review Chapter 11 of the Wagner text to understand how to copy and paste your output into your Word document.
Write a 2- to 3-paragraph analysis of your descriptive analysis results and include a copy and paste your output from your analysis into your final document.
Based on the results of your data, provide a brief explanation of what the implications for social change might be.
Use appropriate APA format, citations and referencing. Refer to the APA manual for appropriate citation.
Expert Answer
Answer to Introduction to Quantitative Analysis: Descriptive Analysis Assignment…..
[Solved]What challenges to completion do you anticipate you will encounter in your doctoral program
Description
- Review the Marshall et. al. (2017) Reading Excerpt linked above.
Prompt: What challenges to completion do you anticipate you will encounter in your doctoral program? What strategies for successful completion do you anticipate will be the most useful for you, and how will you work toward implementing these strategies to meet your goals?
The Assignment:
Write a 1-2-page, double-spaced essay in response to the prompt above. To present your strongest writing skills, submit an essay that:
- Provides a focused and clear central idea that responds to all questions in the assignment prompt with developed ideas;
- Integrates relevant and accurate paraphrased and/or quoted and cited evidence from the Marshall et al. (2017) reading excerpt in support of the argument, accompanied by appropriate analysis – you may use your preferred citation style;
- Organizes ideas with logical structure, clear paragraphs, and transitional words/phrases;
- Uses grammar and mechanics to effectively communicate meaning to readers;
- Maintains academic integrity by demonstrating your original work and appropriately paraphrasing and citing relevant information from the Marshall et al. (2017) reading excerpt. Including outside sources beyond the Marshall et al (2017) reading excerpt provided above is not required for this essay; if you use them, however, then you must cite any information you summarize, paraphrase, or quote in your preferred citation style.
Challenges to Completion Article
Expert Answer
Answer to What challenges to completion do you anticipate you will encounter in your doctoral program?……..
[Solved] Think of the Tongan example in the Weekly Introduction. What was the main reason the proposed public health program was ineffective?
Part A: Planning and Integrating Community Health Assessments
Think of the Tongan example in the Weekly Introduction. What was the main reason the proposed public health program was ineffective? The students had failed to properly plan a community health assessment of their target community. If they had done a proper plan for the assessment, it might have lead them to propose a more culturally-appropriate program such as a plan for community dances, which the Tongans later suggested and proceeded to plan and implement without the students’ help.
A community health assessment is an important starting point for addressing any public health program. It provides a road map to follow throughout the process. As a public health professional, you will need to be familiar with the proper planning of this important tool, which provides the foundation for the entire program, and to understand how it is integrated in program planning.
For this Discussion, review the media titled Assessment and Potential Outcomes. Consider how individuals such as Water Missions Belize co-founder Jennifer Harsta, Country Director Douglas Flores, and Health Education Officer Arlette Sheppard from the Ministry of Health used community health assessments in the development of public health programs. If you have not completed Steps I and II, please refer to the examples of community health assessment (Monroe County Department of Public Health) in the Learning Resources or research a community health assessment you would like to use for this Discussion.
Post an explanation of the effects of improper planning of community health assessment on a public health program. Then, briefly describe the community and health issue you selected for this Discussion, and explain what strategies you might use to improve the planning of your community health assessment. Finally, explain how you might integrate the community health assessment into your program planning.
Program: A program to increase blood pressure screening for Latina women ages 30-55 living in Sumter County, SC
Please use attached documents as guidelines.
Part B: Theories and Models
Like an artist, a program planner who grounds health in theory creates innovative ways to address specific circumstances. He or she does not depend on a “paint-by-numbers” approach, re-hashing stale ideas, but uses a palette of behavior theories, skillfully applying them to develop unique, tailored solutions to problems.
—U.S. Department of Health and Human Services,
National Institutes of Health, National Cancer Institute,
Theory at a Glance: A Guide for Health Promotion Practice
Health theories provide both a conceptual basis for public health programming and a framework to support its design, planning, implementation, and evaluation. They can explain why a health condition or issue might exist (explanatory theory) or what might work to mitigate a public health issue (change theory). Health theories are often integrated into health promotion models (Fertman & Allensworth, 2017). One theoretical health promotion model frequently used is the MAP-IT Model, developed by the Centers for Disease Control and Prevention (CDC) for the Healthy People 2020 Initiative.
For this Discussion, choose a health theory from the Learning Resources that would apply to your SPP. Then, review the Healthy People 2020 document from the Learning Resources and consider how you would integrate this health theory into the MAP-IT Model that could be used for your SPP.
SPP Topic: A program to increase blood pressure screening for Latina women ages 30-55 living in Sumter County, SC
Post a description of the health theory that you are using in your SPP. Then, explain how your chosen theory would inform your use of the MAP-IT Model. Explain two benefits and two limitations of using the MAP-IT Model in your SPP.
Expert Answer
Answer to Think of the Tongan example in the Weekly Introduction. What was the main reason the proposed public health program was ineffective?…..
[Solved] Quantitative Article Analysis
Expert Answer
Answer to Post a very brief description (1–3 sentences) of the article you found and address the following: Describe how you think the research…..
[Solved] Using SPSS for Variable Measurement
SPSS is a statistical software program that allows you to enter these variables into a spreadsheet format and record the measurements from a sample. Additionally, SPSS allows you to perform statistical analysis. Before launching into your analyses, though, it is important to understand how the variables are measured. That understanding will help you interpret the SPSS output.
In this week’s Discussion, you considered topics with social change implications. For this Assignment, you will examine data to analyze independent and dependent variables, determine how they are measured, and decipher whether a social change question can be answered and the implications for such change.
To prepare for this Assignment:
- Review the Learning Resources as well as the SPSS resources found in this week’s Learning Resources.
- Review, download, and install the SPSS software on your computer using the IBM SPSS Version 23 Installation and Registration document for PC or for MAC in this week’s Learning Resources.
- Using the SPSS software, open the Afrobarometer dataset or the High School Longitudinal Study dataset (whichever you choose) found in this week’s Learning Resources and then choose two variables that interest you.
For this Assignment:
Write a 1- to 2-page summary and include the following:
- A description of what the each of the variables measure.
- A description of the unit of analysis.
- A description and explanation of the levels of measurement for each variable (i.e., nominal, ordinal, interval, ratio).
- Explain how you might conceive these variables to be used to answer a social change question. What might be the implications for social change?
Support your summary using appropriate scholarly citations and references. Use proper APA format.
Expert Answer
Answer to Write a 1- to 2-page summary and include the following: A description of what the each….
